Not making the money you'd like to with your web site? This might be a good time of year to look it over carefully. We're looking at 6 good months for sales - but will you get them?

Not only are the following god-awful irritating - these situations will NEVER get MY money. And probably won't get much of it from other people either.

For Instance ...

Don't ask me to "sign in" in order to take a look. You want a user name and password before I even buy or join anything? WHY? I'm not going to do it. I'm GONE.

A friend told me not long ago that he couldn't seem to access a site properly. He sent an email asking for a solution. The reply? He was to open his browser options and make changes! WHAT? He had to set his options in a certain way just for this site? I don't think so! I'd pass. I'm GONE.

Then, we have the sites with code that won't allow Netscape to pick up anything other than the top graphic. Now, since I know that over one third of iCop visitors use Netscape - how smart is that? One site owner even told me, "Oh, well you must have an older version of Netscape." NOT. And even if I did - WHY would that site owner not make sure the site works in ALL versions? Guess they don't want the business. I'm GONE.

Flash presentations. Forget them. Unless, of course, you're more interested in showing off your artistic abilities than in selling product. I NEVER wait for a flash presentation to load. Same thing for a page taking 10 minutes to load over- blown graphics. I'm GONE.

And of course, the mis-spelled or mis-used words will turn me off immediately. People who don't have sense enough to have their sites proof-read aren't the people I want to do business with. An editor is called for on ALL web sites! You'd NEVER get a book or article published off-line without an editor proof-reading, and maybe editing, it. Apparently, a lot of people don't even KNOW they are mis-using words. I'm GONE!

Bottom line ... Don't tell me what I have to do to have the privilege of viewing your web site. Don't tell me I have to set a browser a particular way - use a particular browser - sign in - wait for your S-L-O-W flash show - or HUGE graphics to load - or, overlook your mistakes. I WON'T.

*You* make your web site fit whatever browser *I* want to use - set however *I* want it set - and don't waste my time. I AM the visitor. Do it *my* way - or *you* lose! Why? 'Cause, I might have been your customer, but I'm GONE!

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* dr. jl scott is the Founder of the International Council of Online Professionals (iCop™) - and also the publisher of the Internet Marketing Trade Journal™ - the ezine that keeps you up to date on Internet marketing coming of age. For your FREE subscription: http://www.i-cop.org/trade-journal.htm

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