At the risk of being considered un-American, I have a couple of words to say about the level of online professionalism in the USA. It's SAD. Not only is it sad, but the prevalent attitude of Americans that the USA is at the top of the Internet pecking order - and therefore has special privileges - is downright misguided.

As citizens of the U.S. we had better get our heads out of the sand and wise up or we'll find MORE than our heads in the sand. It is so typical of us Americans to believe that we are the be-all/end-all of everything. Such an attitude blinds us to the fact that the Internet has leveled the playing field.

I realize that I am making sweeping statements in what I'm about to say. I also realize that I am going to offend some Americans. Yet, these statements need to be thought about and acted upon - not REacted TO out of some sense of unjustified superiority.

These comments certainly do NOT apply to all Americans. It is unfortunate that those who abuse the opportunity to work online as true professionals give the rest of us such a poor image.

Plenty of us are struggling to bring the rest up to some level of competence and professionalism. However, the pitiful fact is that we are fighting this battle against our own countrymen. (Sorry Ladies, I don't know if they've come up with a non-sexist way to use that term.)

I work online with people from all over the world every day. More and more I'm finding that I prefer to work with those outside the USA. Why? Because that's where I find the MOST true professionalism. What a sad commentary on my own country!

It is here in the U.S. where online business owners refuse to give complete contact information. It's here in the U.S. where a legitimate business letter will be ignored. It's here in the U.S. where people won't bother to return a phone call. It's here in the U.S. where we find such pathetic customer service and the attitude of, "The proprieter is always right."

90% of Internet users are no longer in the USA. That percentage is plummeting down every day. In my opinion, this is a good thing - we have a lot to learn from International users. And learn it, we will - or be left in the dust.

The greatest blessing of the Internet is our ability to easily establish relationships with others around the world. We have an opportunity never before available to learn first-hand about - and FROM - those of cultures foreign to us. Why do we waste that by complaining about how they use the English language - all the while we butcher it ourselves?

Our languages are different - our sense of humor is different - the way we experience the world is different. And, certainly the way we do business is different. Why do we not celebrate this opportunity by learning all we can? Have we become too arrogant to do that?

I have begun to fear that arrogance is the exact reason why so many Americans are unprofessional. I rarely encounter this when I work with businesses outside the USA.

What I find instead are people who care about their business - who care how they present themselves - and who cooperate on a grand scale to get things done in the most courteous manner possible. What I do NOT find is email ignored - unreasonable demands - broken commitments - lousy attitude - and blatant dishonesty born of greed.

Outside the U.S. I find people who take great pride in what they do - without all the self-aggrandizement. They show that pride by the actual work they do - not by blowing their own horns.

I don't hesitate to make these statements because the few exceptions I've found are negligible compared to U.S. standards. Or, lack thereof.

The greatest thing the Internet has to offer us isn't money. It's knowledge. It's the opportunity to learn and to finally become a true global village on this planet.

Can we do that? Not if we don't get off our high horses and admit that we may have something to learn.

Meanwhile, continuing to treat those outside the U.S. as the second-class citizens of this global online village is bound to come back and bite us in the ol' wazoo! Tolerance and acceptance of other cultures is part of being a professional in the first place.

You can trust me on this. The U.S. Internet glory days will most assuredly come to a close. So, just remember! What goes around - comes around. Every time.

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* dr. jl scott is the Founder of the International Council of Online Professionals (iCop™) - and also the publisher of the Internet Marketing Trade Journal™ - the ezine that keeps you up to date on Internet marketing coming of age. For your FREE subscription: http://www.i-cop.org/trade-journal.htm

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