I realize that hoards of new people are coming online every week. And, I can only HOPE that's the excuse for this, because I don't have time for idiot management, BUT ...

PLEASE learn to use text format email! You probably get a bazillion ezines already and 99% of them are done in TEXT. There's a REASON for that! Take the clue!

This html email is a PITA. How am I supposed to read what you wrote over your jungle background? How am I supposed to read the part that you laid over your dark blue border because you haven't learned how to handle a table yet?

Can YOU read it? No? Then, why are you sending it to ME? Think I have powers you don't have?

Even without those silly backgrounds, I STILL don't want your html email! How am I supposed to read your pale yellow text on white? Do you send your off-line business correspondence looking that ridiculous? It's black type on white. Period!

If you want to be an artiste - do it on your personal (not business) web site! DON'T do it in my email. DON'T make ME change formats just so your fancy junk will copy into the reply.

And, do you READ the lists where you send that html email? Haven't you SEEN the mess it makes on the lists? Or, do you only write to the lists and not read them?

Haven't you noticed that YOUR html message looks like hieroglyphics? Haven't you noticed that all messages don't look that way? Don't you think there might be an answer for that? Do you want people to read it or not?

If I could figure out how to do it, I'd make a filter that would bounce all html email. It would attach an autoresponder message to the sender of the obnoxious stuff. Here's what it would say ...

"Your email has just been dumped into my D-U-M folder, never to be seen by me.

I don't want to see your adorable puppy dogs and kitty cats blocking the words. I don't care about your gorgeous parrot background. I don't want blinking banners and cutsie graphics in my email files. If you want to send me a display of orchids, call the florist.

I refuse to go blind trying to read your pink, lavender, yellow - or ANY color print. Black will do very nicely, thank you. So try again - try in TEXT format - and your email will reach my in-box. Send me a proper business letter and - lo and behold! - I'll even respond. Just like magic!"

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* dr. jl scott is the Founder of the International Council of Online Professionals (iCop™) - and also the publisher of the Internet Marketing Trade Journal™ - the ezine that keeps you up to date on Internet marketing coming of age. For your FREE subscription: http://www.i-cop.org/trade-journal.htm

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