The "Pro" takes care of business!
Taking care of business includes such things as making refunds promptly, meeting deadlines, and staying current on payments for overhead. It also includes remembering (even if using some type of reminder) when things need to be done, as well as what promises have been made - and to whom. Then of course, there’s always the actual work itself - whatever that might be.
The professional stands behind the product or service of the company. Shoddy merchandise and/or poor services are simply not a part of the Pro’s business world. Guarantees are offered and necessary refunds are sent out promptly - accompanied by words of regret for the customer’s dissatisfaction.
If the professional finds that the company products or services are not up to the highest level possible, he/she does whatever is necessary to improve the situation. Or, the product/service is dropped from the line.
A professional does what he or she agrees to do. And, it's done on time. If a change is necessary, professionalism demands that all parties involved are consulted and/or notified. If a deadline can't be met, the same rules apply.
A professional keeps his/her word - and can be trusted. A very old way of doing business - on a handshake - is practically a given on the Internet. “Doing business on a handshake” is merely a matter of giving your word - and keeping it! All too often no legal contracts are involved. A great many "contracts" i.e., "Terms and Conditions," that you see online would never stand up in court anyway.
If the professional - for any reason - doesn't produce as promised, (s)he doesn't complain if the customer sees fit to take his/her business elsewhere. Customers are not expected to put up with incompetence, late delivery, or failure to produce what is asked for in the first place. The pro never attacks the client for his/her own failures.
The Pro doesn’t say one thing and do something else. The word of a professional truly is his, or her bond. It’s as good as any contract and better than most that I’ve seen anywhere on the Web.
Above all, the true professional is ethical!
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* dr. jl scott is the Founder of the International Council of Online Professionals (iCop™) - and also the publisher of the Internet Marketing Trade Journal™ - the ezine that keeps you up to date on Internet marketing coming of age. For your FREE subscription: http://www.i-cop.org/trade-journal.htm
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