iCop Internet Marketing Trade Journal
Keeping You Up to Date on Internet Marketing

ISSN: 1549-036XVolume VI - Issue 3: January 21, 2008

Published by: jl scott, Director
International Council of Online Professionals

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The goal of the Internet Marketing Trade Journal is to keep you informed of the current and future state of ethical internet marketing and to encourage your participation.

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EXCELLENCE can be attained if you - CARE more than others think is wise - RISK more than others think is safe - DREAM more than others think is practical - and EXPECT more than others think is possible.

~ Claude T. Bissell ~


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Message From jl


As a follow-up to last week's issue, one of our beloved iCop members, Trey Patrick - buyhomewithnocreditcheck.com - sent me the information I needed to complete an article.

I was commenting on another supposed GIANT internet marketing “guru” apparently acting in a less than stellar way. But, I had just read ABOUT it - I hadn't been able to find all the facts.

You can find the whole story - and the name of this guy - in the Warrior Forum, here:

http://tinyurl.com/2le5er

Last time I checked there were 4 pages on the subject. The page links are in the lower left corner of the page.


My Current Epiphany

Seems I've spent the past few months hitting the wall. I do this from time to time - usually just before I make big changes. This time, I actually think it's over-due.

iCop is well into its ninth year. It's been successful in that it's well-branded and well-known. We have an impeccable reputation and are highly respected in the field.

But, iCop is also a failure. The goal was to upgrade the level of internet marketing to something above pond scum. But, in these 8+ years, we've changed nothing.

It's been like running in quicksand - just too much mud pulling you down. But, the good news is: iCop is much disliked by the many gurus who don't want to live in the light.


There's More Good News

The first part of this may not sound like good news. The USA isn't “close to” a recession - we are IN a recession. I won't write all the depressing facts to back this up - I'm sure you're already aware.

People are cutting back on spending. This can affect online business.

But, let's think about this. Online business is NOT only about the USA. Our customers come from all over the world. So, it's a mistake to give up and pack it in just because folks in the USA slow their spending.

If you're an iCop member, my recent epiphany is going to benefit you in a HUGE WAY. Your membership is about to become more valuable than any of us ever realized it could be.

If you are NOT an iCop member, but are just thinking about joining, now would be the time to do that. Why? Membership costs are going to go WAY UP soon. The smart thing to do is join BEFORE the coming changes so you can be grandfathered in without a cost increase.

Join iCop

If you're an iCop member thinking about dropping out to cut costs - DON'T. You'll soon regret it, and it will cost you much more to get back in when the new iCop program is launched. Sit tight and keep your lower membership fees!

If you are simply an online consumer - and plan to stay that way - stay tuned. iCop's new program will benefit YOU in ways you've needed for a LONG time!


I'm Excited!

I have to admit, this new phase of iCop is the first thing that's excited me in about four years! Not only is it going to be productive - not only is it going to make iCop members more money - it's going to be FUN for us all!

That's all I can tell you about it - for now. Normally, I probably wouldn't have mentioned it until we were ready to launch.

But, financial stirrings are SO depressing, these days, I wanted you to know - if you're involved with iCop, you DO have positive things coming your way soon!


For Clarification

I received an email from an iCop member last week that showed me I have been unclear about something.

I've been saying I'm going to move iCop away from the “internet marketing” crowd. He thought this meant I was going to throw out all members who deal in information products.

This is not the case. Our CURRENT members can continue with whatever products they have. However, NEW people will find themselves jumping through hoops before we accept them as iCop members at all!

But, our new program will allow me to put iCop members WAY above any questionable internet marketing techniques. We'll simply be a higher class of business.

We'll move on and leave those people to wallow in their stuff on the Warrior Forum!


Short Issues

The Trade Journal may be a bit shorter in length over the next couple of months. At least until we're closer to launching our new program.

I'll keep you posted on things you need to know. Maybe just a little less of it for the time being. There will be PLENTY to write about, soon!



I really want to hear from you! Tell me what you think!

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Could You do Me a Favor, Please?

I'd really appreciate it if you would help me build our subscriber list. Please don't forget to invite your friends to subscribe to The Internet Marketing Trade Journal!

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Have a fabulous week, and ... keep on keepin' on!

Smile  jl

P.S. Do YOU have the iCop seal on your web site? It's the Seal of Integrity in Online Business; it gives you prestige and turns your 'almost buyers' into satisfied customers.

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"And, Furthermore ..."

Take life with a pinch of salt... a wedge of lime, and a shot of tequila.

    -- Unknown


Leaving You With a Smile


Gotta Love Those Lawyers


An old penny pincher had no friends. Just before he died he asked his doctor, lawyer, and pastor to gather around him at bedside.

"I have always heard that you can't take it with you. But I want to disprove that theory," he said. "I have $90,000 under my mattress, and when I die, just before they throw the dirt on me at my burial, I want you each to toss in an envelope with $30,000 within."

The three attended the funeral and each threw his envelope in the grave. On the way back from the cemetery, the pastor said, "I must confess. I needed $10,000 for my new church, so I only threw in $20,000."

The doctor then said, "I must confess too. I needed $20,000 for a new hospital I was opening up, so I only threw in $10,000."

The lawyer looked at them both and shook his head. He then said, "Gentlemen, I'm surprised, shocked, and ashamed of you. I don't see how you could dare to go against that man's final wish. I'm proud to say that I threw in my personal check for the full amount."
Smile


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Thank You For Reading!  Have a Terrific Week!


Internet Marketing Trade Journal(TM) is published solely by dr. jl scott, Director of the International Council of Online Professionals (iCop) and may not reflect the opinion of all iCop members.

Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons.

We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher.

We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction.

We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter.

We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.

Copyright © 2008 jl scott, ph.d., Director
International Council of Online Professionals (iCop™)
All rights reserved. No portion of this publication may be reproduced or transmitted without the express written consent of the publisher or contributors.

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