iCop Internet Marketing Trade Journal
Keeping You Up to Date on Internet Marketing

ISSN: 1549-036XVolume VI - Issue 4: January 28, 2008

Published by: jl scott, Director
International Council of Online Professionals

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The goal of the Internet Marketing Trade Journal is to keep you informed of the current and future state of ethical internet marketing and to encourage your participation.

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EXCELLENCE can be attained if you - CARE more than others think is wise - RISK more than others think is safe - DREAM more than others think is practical - and EXPECT more than others think is possible.

~ Claude T. Bissell ~


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Message From jl


Lots of unsolicited “stuff” around, lately! I suppose you noticed that spam picked up again right after the first of the year. It always does.

This year, the deal is to get you to participate in a “survey.” I'm not going to go into all the tricks being played here, but DON'T DO IT! You are NOT going to get those prizes!

Last year, we were able to get my own incoming spam under control via the way we have our server at icophosting.net set up. But, now those jack-legs have my “real” email address, and it's on every spam list all of a sudden.

Someone is selling email addresses, rather than simply harvesting them. This is nothing new, but it seems to be on the increase. It's happening from a lot of places - and don't think for a minute some of those gurus who are getting your email address from their “squeeze pages” aren't involved, because I'm betting they are!

I've also received unsolicited email from companies such as eHarmony.com, Circuit City, Best Buy and Direct TV. These are the companies I believe are BUYING the email addresses.

Of course, their email is CAN-SPAM compliant, so there's nothing we can do about it. I imagine that, thanks to the Direct Marketing Association, it's even legal for them to buy the addresses.

For instance, I suddenly started getting a subscription to the LA Times. I DO subscribe to the New York Times, but have no use for the LA Times. Although I can't prove it, I suspect they got the address from the New York Times. It's a similar list, so I would be a “targeted” mark.

Although we're told, “Spam doesn't work,” it damn well DOES work - IF you have enough addresses. If it didn't work, we wouldn't have these BIG spam networks.

Nevertheless, it isn't feasible for someone without considerable money to get started. For starters, you're going to pay for those millions of addresses you'll need.

The most amazing program I've watched from the beginning is that bloody doctor in Illinois.

I KNOW I never subscribed to his newsletter. And, when I first started receiving it, I tried repeatedly to UNsubscribe. Even though I was interested in the content, it pissed me off that I never asked for it.

Getting off that list couldn't be done. Every request was ignored.

After a while, I started perusing his material. His newsletter is put together in such a way that his articles WILL get your attention if you see his email at all.

Although he's a M.D., he's a “natural healing” type. And, in fact, I found his articles interesting UNTIL I realized that EVERY article he publishes is geared toward a product he sells.

In fact, he gives NO advice unless he has a product on it to sell you. He's a natural healer at a price - a BIG price. Everything he sells - and he sells MILLIONS of products - is over-priced.

And, I'm sorry, but when someone ONLY gives advice that is geared to sell a product, I have to question the advice! How much of what he says is valid?

He now has 1.3 million people on his list! No way of knowing how many of those actually REQUESTED to be on it.

And, he's been on the Today Show, ABC News, CNN and FOX - as well as written up in Time Magazine. He's extolled everywhere as some kind of HUGE expert and genius marketer, but, honey, I remember how he started!

Funny how folks will overlook your transgressions once you make millions.


Speaking of Unsolicited ...

I seem to have a lot of folks bugging me about a number of things. Which mostly tells me, I need to simplify my life - and the public definition of what I do. Unfortunately, things are going to get busier instead.

Here's how this has worked in the past ...

Someone sends me their product - UNrequested. Or, they offer to send it in such a way that it would be rude to turn them down. They want my feed-back.

I look the product over briefly and may promise that feed-back. That's my FIRST mistake. Or, I may tell them it'll have to wait until I find the time. STILL a mistake.

After some period of time, I get an email from this person reprimanding or chastising me because I haven't responded. Then, I scramble around MAKING the time to do something I have absolutely NO obligation to do in the first place.

This is a drain on my time and energy!

So, here's how it's GOING to work in the future ...

I will NOT be reviewing ANY products or services until further notice. So, please DO NOT SEND ME ANYTHING - for any reason - unless I ask for it.

I'm sorry to have to be so adamant about it. However, I have a HUGE amount of work to do over the next couple of months to give iCop a slant that will be hugely valuable to our members. If I review things for one person, I have to do it for everyone - and that just can't be done.

So, PLEASE respect my request not to have things shoved at me. And, BTW - anyone else would have been charging for all those FREE reviews I've done in the past! So, gimme a break!


Remember the Dancing Bird?

A few months ago, I sent you to a link to watch a dancing Cockatoo. It was extremely funny and that video was HUGELY popular.

Well, now, we have a dancing dog! And this one is hilarious, too. In fact, it's more than that. You simply can't help a huge grin spreading across your face at the sheer joy of this.

This is what I heard about it:

The woman in the video was in a bad car accident and suffered multiple injuries, which required her to go through lots of rehab. One of the things she did during her recuperative period was to move around and dance to Travolta's song from Grease. Her dog just started dancing with her on its own, and that's how all this evolved.

I don't know if that's true, or not, but it certainly doesn't matter! Be sure to watch it all the way through.

zippyvideos.com/1002716535264136/travolta/


One More Video

I have one more video I'm inviting you to watch, this week. Please watch it to the end - don't let this guy's choices of words make you click away. This is important stuff!

youtube.com/watch?v=bDsIFspVzfI



I really want to hear from you! Tell me what you think!

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Could You do Me a Favor, Please?

I'd really appreciate it if you would help me build our subscriber list. Please don't forget to invite your friends to subscribe to The Internet Marketing Trade Journal!

Just forward them an issue with a note telling them why you like it and give them the following link:

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Have a fabulous week, and ... keep on keepin' on!

Smile  jl

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"And, Furthermore ..."

Let your greatest fear be that there is no PMS, and this is just my personality.

    -- Unknown


Leaving You With a Smile


"Talking Dog For Sale"


A guy is driving around the back woods of Tennessee and he sees a sign in front of a broken down shanty-style house: "Talking Dog For Sale."

He rings the bell and the owner appears and tells him the dog is in the backyard. The guy goes into the backyard and sees a nice looking Labrador Retriever sitting there.

"You talk?" he asks.

"Yep," the Lab replies.

After the guy recovers from the shock of hearing a dog speak, he says, "So, what's your story?"

The Lab looks up and says, "Well, I discovered that I could talk when I was pretty young. I wanted to help the government, so I told them. In no time at all they had me jetting from country to country, sitting in rooms with spies and world leaders, because no one figured a dog would be eavesdropping. I was one of their most valuable spies for eight years running.

"But the jetting around really tired me out, and I knew I wasn't getting any younger so I decided to settle down. I signed up for a job at the airport to do some undercover security, wandering near suspicious characters and listening in.

"I uncovered some incredible stuff and was awarded a bunch of medals. I got married, had a mess of puppies, and now I'm just retired."

The guy is amazed. He goes back in and asks the owner what he wants for the dog.

"Ten dollars," the guy says.

"Ten dollars?! This dog is amazing! Why on earth are you selling him so cheap?"

"Because he's a liar. He never did any of that stuff."
Smile


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Thank You For Reading!  Have a Terrific Week!


Internet Marketing Trade Journal(TM) is published solely by dr. jl scott, Director of the International Council of Online Professionals (iCop) and may not reflect the opinion of all iCop members.

Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons.

We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher.

We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction.

We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter.

We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.

Copyright © 2008 jl scott, ph.d., Director
International Council of Online Professionals (iCop™)
All rights reserved. No portion of this publication may be reproduced or transmitted without the express written consent of the publisher or contributors.

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