Published by: jl scott, Director
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EXCELLENCE can be attained if you - CARE more than others think
is wise - RISK more than others think is safe - DREAM more than
others think is practical - and EXPECT more than others think is
possible.
~ Claude T. Bissell ~
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Message From jl
iCop memberships will become much more exclusive - and give you
new ways to increase your income. This will be a HUGE project
that will also continue to grow over time as it becomes known.
MEMBERS: Be on the look-out for emails over the next few
weeks. Rather than lay it on you in one big process, I'll be
alerting you to things you'll want to do in more manageable
increments.
SUBSCRIBERS: Be on the look-out for an email later today. It
will let you know how YOU can get in on the ground floor, rather
than having the waiting period new members will have later.
Those readers and members who have been around for a while, know
I'm extremely hard-nosed on the subject of integrity. I learned
it from my daddy.
He also taught me the difference in morals (which are usually
dictated by outside sources and can be different in different
societies) and ethics (which are based on what is truly the most
loving thing to do).
In my opinion and for the purposes of iCop, integrity simply
encompasses staying true to ethical behavior. Seems fairly
simple, but, of course, it never is ...
A few weeks ago I saw an article on a subject referred to as
“shopdropping.” Here's the definition:
For instance, activists have placed political messages into
packages on store shelves; religious zealots insert pamphlets
between the pages of certain readings at book stores;
self-published authors sneak their works into the “New Release”
section of bookstores; trainers slip their business cards into
weight-loss books; musicians put stacks of their CDs, marked,
“Free” on music racks.
CNN used a headline regarding this activity that read,
“Ingenious guerrilla marketing or retail sabotage?” So, you
might think this is just clever advertising. I disagree.
This has spread to artists purchasing cans of products or
greeting cards and other items, then, altering them in any way
they see fit in order to create a new and unique product or
package.
The TV show 20/20 plans to profile and interview some of these
artists. Shame on 20/20! This will only serve to increase the
activity. This activity can be dangerous when legal and/or
necessary labels are removed from products.
Not only that, it is defacing something belonging to someone
else, AND it is stealing space for advertising someone else is
paying for.
This is what I mean by integrity - in this case, lack thereof.
There seems to be precious little of it in today's world! Many
folks think shopdropping is cute - or a very clever (not to
mention inexpensive) way to advertise.
So, before you decide to slip your business card for web site
design into a few computer books at Dalton's, ask yourself how
much of the rent you're prepared to pay for that privilege.
Instead, go buy some advertising. If you can't afford a little
bit of advertising, you probably can't afford to be in business!
There isn't - and never has been - anything cute about sneaking
around! If you have to sneak to do something, you can rest
assured it isn't ethical!
[Just to save myself having to answer email, let me state that I
do not consider keeping a secret to plan a loving surprise for
someone to be “sneaking.” I'm using that word in its most
negative definition.]
David Gruder, Ph.D., D.CEP, is a member of iCop. David has,
like myself, a life-long interest in integrity.
Dr. Gruder is licensed in California as a psychologist (PSY
9266) and marriage & family therapist (MFT 18889); he was the
Founding President of the Association for Comprehensive Energy
Psychology from 1999-2002. He has written five books and
e-books, including the double-award-winning Sensible Self-Help,
and has produced seventy recordings.
David's latest book, The New IQ: How Integrity Intelligence
Serves You, Your Relationships and Our World, has just been
released. I was privileged to receive a copy prior to its
release.
Here are just a few of the questions you'll have answered by The
New IQ:
Today, too many folks seem to wait for someone else to TELL them
what to think! Unfortunately, the "tellers" are too often
completely devoid of integrity.
David is on a mission. It is his hope The New IQ will play a
major role in helping spark an integrity revolution. I couldn't
agree more that we need exactly that!
I believe folks should have all the information possible, then,
use what works best for them. The information in The New IQ is
VERY definitely worth your consideration.
I'd really appreciate it if you would help me build our
subscriber list. Please don't forget to invite your friends to
subscribe to The Internet Marketing Trade Journal!
Just forward them an issue with a note telling them why you like
it and give them the following link:
http://www.i-Cop.org/trade-journal.htm
P.S. Do YOU have the iCop seal on your web site? It's the Seal of Integrity in Online Business; it gives you prestige and turns your 'almost buyers' into satisfied customers.
Use the iCop Seal on Every Site You Own at NO Extra Cost!
Thanks so much!
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The certain way to be safe on the Internet is to patronize the businesses of iCop members!
Categorized Business Directory and Shopping Mall!
Please take 36 seconds of YOUR time daily to go to a web site and click a button so someone can eat. It costs you NOTHING! Sign up for their daily reminders so you can remember to click every day!
Please click the image above!
"There is one thing more exasperating than a wife who can cook
and won't, and that's a wife who can't cook and will." -- Robert Frost
1. At lunch time, sit in your parked car with sunglasses on and point a hair dryer at passing cars. See if they slow down. 2. Page yourself over the intercom. Don't disguise your voice. 3. Every time someone asks you to do something, ask if they want fries with that. 4. Put your garbage can on your desk and label it "In." 5. Put decaf in the coffee maker for 3 weeks once everyone has gotten over their caffeine addictions, switch to espresso. 6. In the memo field of all your checks, write, "For smuggling diamonds." 7. Finish all your sentences with "In accordance with the Prophecy." 8. Don't use any punctuation 9. As often as possible, skip rather than walk. 10. Order a diet water whenever you go out to eat, with a serious face. 11. Specify that your drive-through order is, "To go." 12. Sing along at the opera. 13. Go to a poetry recital and ask why the poems don't rhyme. 14. Put mosquito netting around your work area and play tropical sounds all day. 15. Five days in advance, tell your friends you can't attend their party because you're not in the mood. 16. Have your co-workers address you by your wrestling name, Rock Bottom. 17. When the money comes out the ATM, scream, "I won! I won!" 18. When leaving the zoo, start running towards the parking lot, yelling, "Run for your lives, they're loose!" 19. Tell your children over dinner. "Due to the economy, we are going to have to let one of you go." 20. And the final way to keep a healthy level of insanity ... Send this list to someone to make them smile. It's called ... therapy
Click to Submit Your Joke to Us (Please leave off the graphics). Click to Send Comments, Questions & Suggestions
For Back Issues: Ezine Archive Thank You For Reading! Have a Terrific Week!
Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons. We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher. We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction. We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter. We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.
Copyright © 2008 jl scott, ph.d., Director ------------------------------------------------------------------------- Cancellation directions can be found at the bottom of your announcement email. |
Volume VI - Issue 7: February 25, 2008
jl
