Published by: jl scott, Director
To send comments or questions: jlscott@i-Cop.org
EXCELLENCE can be attained if you - CARE more than others think
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possible.
~ Claude T. Bissell ~
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Message From jl
After my article about what GoDaddy did to one of their
customers, I got email! So, allow me to clarify one thing
right now.
I wrote that article because it was a perfect example why
people should READ the Terms and Condition (TOS) of web sites
before doing business with them. How many of you DO? Not
many, I'll wager.
I received email from people who have used GoDaddy for years
and LOVE them. I received one from someone looking at the
bigger picture - that there may other registrars even worse
than the report on GoDaddy.
I also received email from other people who felt they got a raw
deal from GoDaddy. Two of those were even WORSE than the
situation I reported. In BOTH these stories, there couldn't
possibly BE “another side.” BLATANT B.S. and disregard for the
customer.
Sorry, but when I see THREE reports of such extreme bad
behavior on the part of any internet business, that's a HUGE
signal to me to stay away. Two of those reports came JUST from
my reader base!
In nearly eight years, I've NEVER had three reports of bad
behavior on the part of ANY iCop member - and we provide a page
for reports to be made! Can you imagine how many customers
have been serviced by iCop members over that period of time
without three complaints against any one member?
Why would any legitimate business want to hide? Hiding usually
means people have something TO hide.
I have NO way to find the owner's name, address or telephone
number, since GoDaddy's or Wild West Domains' physical contact
information will be used instead. My email will be ignored.
I'm just sayin' ...
In the article you'll find a link to wikihow.com that gives the
tricks that help you know which word to use. Unless you're
absolutely sure you use those three words correctly, I strongly
suggest you look at it.
The one that bugs me most is the misuse of “that” and “who.”
I even see this one in TV scripts, done by legislators, college
graduates; it seems like everyone does it. And, it never fails
to, literally, jar me!
“It was the fourth-graders WHO (not that) had a bake sale.”
When speaking of a thing doing something, the word is THAT:
“It was the four-grade THAT (not who) had a bake sale.”
Now, maybe most people don't see the sentence ending with a
preposition. But, sorry. Certainly, the rest is NOT okay.
I agree with Pam about misuse of language when she writes, “It
gives an amateurish impression that does nothing to help
instill trust” online. It can and DOES cost people sales.
Here's a little brush-up mini-course for you:
http://www.i-cop.org/articles/preposition.htm
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I'd really appreciate it if you would help me build our
subscriber list. Please don't forget to invite your friends to
subscribe to The Internet Marketing Trade Journal!
Just forward them an issue with a note telling them why you like
it and give them the following link:
http://www.i-Cop.org/trade-journal.htm
P.S. Do YOU have the iCop seal on your web site? It's the Seal of Integrity in Online Business; it gives you prestige and turns your 'almost buyers' into satisfied customers.
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Thanks so much!
The Internet Is Not Magic
Have you ever noticed that in every shopping mall, there is what
is referred to as an anchor store? This is normally a large
store that attracts a lot of customers, and the other stores in
the mall benefit from the "spill over" customers who go there.
As far as your online marketing is concerned, your Web Page
should be the anchor for your sales efforts. This is the place
where you want your potential customers to go for information
about your Company. This is where you can make or break your
sale.
Many people make serious mistakes when designing their Web Page.
Let's face it - if someone comes to your Web Page, they are
looking for information. While beautiful pictures are nice to
look at, they seldom have a reason to exist on your Web Page.
Why? Because they take too long to load, a visitor will quickly
become frustrated, and then "click away" to something else - a
lost opportunity.
If you want a presence on the Web, your design goals should be
simple. You should have a page that loads quickly and doesn't
require the visitor to page down to get your primary message.
Face it - you have seconds to capture their attention. The page
should be attractive, and stimulate the person to page down, or
link to other pages. This is where you can then expand on what
you are trying to present. Once you get them to page down, or
click on a link to another of your pages, the odds are that they
will read it.
So, if you want to design your own web pages or contract with
someone to do it, what should be your first steps?
First - browse the web looking for web sites that you like. If
the page loads quickly and is attractive, it is a candidate for
your design consideration - bookmark it. After you find several
examples, and if you are HTML proficient, download your
favorite and look at it with your web page design software. Can
you use the same techniques that they used?
Do not use any of their graphics or text that are included in
the web page. These are normally copyrighted and could cause you
a "heap" of trouble. If you are not HTML proficient and want to
contract with a third party, inform them of the web site you
like. This can save them a lot of false starts in their design
efforts for you.
Second - provide content that might encourage visitors to come
back to your site. This content should change on a periodic
basis, and does not have to be limited to your Web Site. A News
Ticker for example can be something you can use, as well as a
link to the Weather Channel.
Finally, you have to market your web site. Your URL and E-mail
address should not only be publicized online, but offline as
well. Put them on your letter head, your business card, your
offline advertising - anyplace where people can see them. We
send out postcards with specials all the time - you can bet they
are there.
The Internet is not magic - but if you include these basic steps,
it just might be for you.
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Those whom the gods wish to destroy they first drive mad. Those whom the gods would drive mad probably have a computer.
~ Unknown ~
After Christmas, a teacher asked her young pupils how they spent their holiday away from school. One child wrote the following: We always used to spend the holidays with Grandma and Grandpa. They used to live in a big brick house but Grandpa got retarded and they moved to Florida. Now they live in a tin box and have rocks painted green to look like grass. They ride around on their bicycles and wear name tags because they don't know who they are anymore. They go to a building called a wrecked center, but they must have got it fixed because it is all okay now, and do exercises there, but they don't do them very well. There is a swimming pool too, but in it, they all jump up and down with hats on. At their gate, there is a doll house with a little old man sitting in it. He watches all day so nobody can escape. Sometimes they sneak out. They go cruising in their golf carts! Nobody there cooks, they just eat out. And, they eat the same thing every night --- early birds. Some of the people can't get out past the man in the dollhouse. The ones who do get out, bring food back to the wrecked center for pot luck. My Grandma says that Grandpa worked all his life to earn his retardment, and says I should work hard so I can be retarded someday too. When I earn my retardment, I want to be the man in the doll house. Then I will let people out so they can visit their grandchildren.
* To submit your joke to us (please leave off the graphics):
Don't forget to send your comments, questions and suggestions on the Trade Journal to: jlscott@i-Cop.org
Ezine Archive: http://www.i-Cop.org/journal/ Thank You For Reading! Have a Terrific Week!
Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons. We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher. We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction. We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter. We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.
jl scott, ph.d., Director ------------------------------------------------------------------------- Cancellation directions can be found at the bottom of your announcement email. |
Volume V - Issue 16: April 30, 2007
jl
