iCop Internet Marketing Trade Journal
Keeping You Up to Date on Internet Marketing

ISSN: 1549-036XVolume V - Issue 18: May 14, 2007

Published by: jl scott, Director
International Council of Online Professionals

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The goal of the Internet Marketing Trade Journal is to keep you informed of the current and future state of ethical Internet Marketing and to encourage your participation.

To send comments or questions: jlscott@i-Cop.org


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EXCELLENCE can be attained if you - CARE more than others think is wise - RISK more than others think is safe - DREAM more than others think is practical - and EXPECT more than others think is possible.

~ Claude T. Bissell ~


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Message From jl


Wow - has time speeded up the past few months, or is it just me? Seems like I'm writing this newsletter every other day. I honestly can't believe how fast Mondays roll around.

You know, I realize we've had the problem of spam since time began. But, it continues to cause different kinds of problems.

If you have a web site, you have probably experienced the problem of spammers using your address to send their crap. It's called “spoofing,” and it happens to everyone sooner or later.

This shouldn't get you blacklisted since the IP number in the header doesn't belong to your domain. The biggest problem is the lists they use.

Their lists have huge numbers of bounces. And, the bounces don't go back to the spammer. They bounce back to YOU! ARRRGGGHH!

Until I learned what to do about this, I would sometimes login in the morning and find hundreds of these bounces in my in-box. And, it would keep up all day. Trying to cull through them to get my "real" email was a nightmare! Now, I never see them.

I can't really tell you how to handle this because different web hosts are set up in different ways. What works on the iCop Hosting server, may not work on yours.

What I can tell you is ... If you're having this problem, contact your web host and find out how to handle it. I think many folks are “handling” it by going to strict use of “support desks,” and letting everything else bounce.

This is NOT a good solution! I can guarantee you, those support desks are losing you money. All the changing of email addresses is ALSO costing business people money!

And, while we're on the subject ... Changing things to make your own life easier is understandable. However, doing it in such a way as to make OTHER folks' lives more difficult just ain't cool.

If you're going to change addresses, or go to a support desk, at least have the courtesy to advise those who regularly communicate with you of that fact. YOUR bouncing email is merely adding to the problem.

As always - good business is indicated by professionalism. Professionalism is judged by your willingness to work WITH those you do business with.

I hate to keep harping on it, but things are really getting sloppy online. Maybe I need to take some responsibility for that - at least as far as MY readers are concerned.

In fact, now that I think of it, it HAS come about since so many online business people stopped sending actual information filled ezines, rather than the straight (junk) advertising most of them send since The CAN-SPAM Act made spam legal.

“Back in my time,” Wink when internet marketing was relatively new, we were all constantly teaching each other. Now, I have NO idea where anyone can learn how to do things properly - so money can actually be made.

The readership of this newsletter is so diverse it's hard to decide what to publish. We have rank newbies as well as those who have been in business online for years.

So, who do I write for?

Well, over the years - and especially since we don't have those ezines to keep us on our toes any longer - most of us “old timers” have forgotten things we used to do without thought.

With that in mind, I feel like reviewing things we used to take for granted might actually be in order. Like I said - things have gotten sloppy. And, that's an understatement!

Be interesting to know how many people say, “Oh yeah, I'd forgotten that,” when they read today's article. This is something we were ALL taught long ago. Yet, I don't see it being done today.

The information is in no way, “out of date.” When folks say they can't make it online, maybe it's simply because no one is teaching any more.

Of course, many of the "old" gurus really don't want these things known, now. Not unless the newbies pay THEM huge amounts for “mentoring.” And, as near as I can tell, they STILL don't teach them!

We also have some new things going on online that need to be addressed. Next week, I'm going to cover a couple of those.


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I really want to hear from you! Tell me what you think!

jlscott@i-Cop.org?subject=Comments


Could You do Me a Favor, Please?

I'd really appreciate it if you would help me build our subscriber list. Please don't forget to invite your friends to subscribe to The Internet Marketing Trade Journal!

Just forward them an issue with a note telling them why you like it and give them the following link:

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Have a fabulous week, and ... keep on keepin' on!

Smile  jl

P.S. Do YOU have the iCop seal on your web site? It's the Seal of Integrity in Online Business; it gives you prestige and turns your 'almost buyers' into satisfied customers.

http://www.i-Cop.org


Please rate this Ezine at the Ezine Finder:

http://www.ezinefinder.com/vote.html?pub_code=inttra

Thanks so much!


Article Submission
by Bob Osgoodby


How many times have you been told that a great way to gain exposure for your business or website has been to write an article and get it published in various Newsletters or E-zines? Let's assume you write a timely, interesting article, and take the time to figure out whom to submit it to, but it never gets published. Why?

Publishers are busy folks, and most are cautious. If you send your article as an attachment, many won't even open it. With all the viruses being circulated on the web, a cautious publisher won't open an attachment - even from someone they know. So, if you are serious about having an article published, forget that approach.

Let's talk about the busy part. Some authors place their articles on an auto-responder which, if you simply respond to their e-mail, delivers it very quickly. But it is a two step process. If the author gives no clue as to what it is all about or its length, many publishers will not take that extra step.

Others simply send out an announcement that there is a new article on their web page. Now the publisher has to go to the web page to see if the article fits their needs - very few publishers have the time to do this.

So what is the best way to submit an article?

As an E-mail of course! Give the publisher permission to use your article in the E-mail, any quid pro quo's that you desire, followed by the article. You should always give a word count and a short synopsis of the article. Publishers appreciate this touch - I know I do.

Your author's credit box should be short and to the point. This is basically an ad that you are putting at the end. Your goal should be to get them to visit your web site. Do your selling there and not in the credit box. Many publishers will reject an article if the credit box is a blatant sales pitch for a product or service, or if it's too long.

Formatting of your text is important. Your best bet is to send it as unformatted, plain text with a blank line between paragraphs, with no indenting. Plain text is important, because many other formats require additional work by the publisher.

One final thought. Most publishers have a limited amount of space for your article. Shorter articles (500-700 words) have a better chance of being published than longer ones (1,000 words or more).

Articles less than 500 words have a great chance of being published. Publishers are always looking for "fillers". Dr. Kevin Nunley (See http://DrNunley.com)is the "King" of these types of articles, which average about 200 words. Kevin can get his point across in a short article that might take a less talented author several thousand words.

Face it - most articles have a key point to make. If subscribers have to plow through tons of information to get that point, they usually page down to the next article - publishers realize this.

Did I mention spelling and grammatical errors? Do I have to? Get someone else to proof your work. These types of errors are normally the "kiss of death" as many publishers will reject an article that has them.

You should never "dash off" an article and send it out right away. Let it rest for a day or so, and read it. Make revisions if necessary, and let it rest for another day. Do your final proof just before sending it. If you have written an interesting article, and have paid attention to these important details, you have a good chance of getting published.


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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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"And, Furthermore ..."

I refuse to think of them as chin hairs. I think of them as stray eyebrows.

~ Janette Barber ~



Leaving You With a Smile


Public Service Message to Help Women Understand Men

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Because I'm a man, when I lock my keys in the car, I will fiddle with a coat hanger long after hypothermia has set in. Calling AAA is not an option. I will win.

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Because I'm a man, when the car isn't running very well, I will pop the hood and stare at the engine as if I know what I'm looking at. If another man shows up, one of us will say to the other, 'I used to be able to fix these things, but now with all these computers and everything, I wouldn't know where to start.' We will then drink a couple of beers and break wind, as a form of Holy Communion.

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Because I'm a man, when I catch a cold, I need someone to bring me soup and take care of me while I lie in bed and moan. You're a woman. You never get as sick as I do, so for you, this is no problem.

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Because I'm a man, I can be relied upon to purchase basic groceries at the store, like milk or bread. I cannot be expected to find exotic items like 'cumin' or 'tofu.' For all I know, these are the same thing.

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Because I'm a man, when one of our appliances stops working, I will insist on taking it apart, despite evidence that this will just cost me twice as much once the repair person gets here and has to put it back together.

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Because I'm a man, I must hold the television remote control in my hand while I watch TV. If the thing has been misplaced, I may miss a whole show looking for it, though one time I was able to survive by holding a calculator instead (applies to engineers only)

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Because I'm a man, there is no need to ask me what I'm thinking about. The true answer is always either sex, cars, sex, sports or sex. I have to make up something else when you ask, so just don't ask.

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Because I'm a man, you don't have to ask me if I liked the movie. Chances are, if you're crying at the end of it, I didn't. And, if you are feeling amorous afterwards, then I will certainly at least remember the name and recommend it to others.

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Because I'm a man, I think what you're wearing is fine. I thought what you were wearing five minutes ago was fine, too. Either pair of shoes is fine. With the belt or without it, looks fine. It does not make your butt look too big.

It was the pasta, potatoes and margaritas that made your butt too big.

Your hair is fine. You look fine. Can we just go now?

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Because I'm a man, and this is, after all, the year 2007, I will share equally in the housework. You just do the laundry, the cooking, the cleaning, the vacuuming, and the dishes, and I'll do the rest. Like wandering around in the garden with a beer, wondering what to do.

Smile

* To submit your joke to us (please leave off the graphics):
Joke@i-Cop.org


Don't forget to send your comments, questions and suggestions on the Trade Journal to:  jlscott@i-Cop.org


Ezine Archive: http://www.i-Cop.org/journal/


Thank You For Reading!  Have a Terrific Week!


Internet Marketing Trade Journal(TM) is published solely by dr. jl scott, Director of the International Council of Online Professionals (iCop) and may not reflect the opinion of all iCop members.

Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons.

We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher.

We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction.

We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter.

We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.

jl scott, ph.d., Director
International Council of Online Professionals (iCop™)

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