Published by: jl scott, Director
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EXCELLENCE can be attained if you - CARE more than others think
is wise - RISK more than others think is safe - DREAM more than
others think is practical - and EXPECT more than others think is
possible.
~ Claude T. Bissell ~
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Message From jl
I've read so much about Friday being a better “open rate” day,
I decided to try it. I've tried other supposed “best days” in
the past and always went back to Monday. We'll see if what
“they” say about Friday is true.
I may also try Saturday now and then, so don't get too settled
in with Friday. Even after eight years of publishing, testing
is the name of the game. Things change.
I'll keep you updated on how it works for your own use.
We had MUCH better response on our free ad package drawing last
week. Keep playing - even when you win. ET doesn't know
whether his "pick" has won before.
An iCop member wrote to answer a question I asked a couple of
issues ago. It made sense, so I'll share it with you ...
------------
You asked in a recent newsletter why marketers ask for your
email address before you proceed to checkout and then ask for
your email address again for product delivery. I think this is
because quite a number of potential customers click through to
the checkout page, but for some reason, do not order.
By asking for your email address before checkout, it gives the
seller another chance to try to sort out any problems or make
another offer and make a sale.
I have had personal experience of this. Sometimes sellers only
provide payment methods on their website that potential buyers
in another country cannot use, and there may be a useable
method - like Western Union - offered after email
correspondence.
Best Regards
Mike Warren
PS I can't see the reason for asking for an email address
before you can see the sales letter. Like shooting yourself in
the foot.
This is a situation I hadn't considered. Thanks, Mike!
A reader reported that the link to buy the “$7 Secrets” script
last week, didn't work. I now have a link that works. You can
get it here:
Over the years, I've had folks ask me how it is that I don't
hesitate to write about specific people and what they're doing
online when it's unethhical. This is always followed by the
comment that the writer wishes he (or she) had the guts to do
it.
Well, it doesn't take guts. The answer is simply - I know how
to do it. For instance, I rarely come right out and SAY
something's unethical. I merely state my opinion.
And, since I believe the added pressure might help if MORE
publishers wrote about the online shenanigans, I'm about to
teach YOU how to do it.
1. Put a disclaimer at the bottom of your newsletter or email.
It should read:
------------
The magic bullet is that last paragraph. In the USA (at least
for now), we are entitled to state our opinions. The problem
comes when we state opinions as fact.
2) In the piece itself, use qualifying phrases. These would
include such things as:
* I believe ...
3) In your opinions, use words such as:
* may
4) Do not attribute motive. Don't make statements about how
the subject of your piece thinks or feels.
5) Use direct quotes wherever possible. Rather than reporting
what people said, quote something they wrote. You can get your
point across by your lead-in to the quote.
6) Keep copies of everything. And, I mean KEEP them -
FOREVER.
* Save a copy of a web page to your hard drive AND put it on
disk.
You may state provable facts. Everything else needs to be
couched as your opinion. I'm not an attorney, but cover your
butt with these suggestions, and you should be fine.
(Notice the use of the disclaimer and the word, “should” in that
last sentence.) ;-)
I'd really appreciate it if you would help me build our
subscriber list. Please don't forget to invite your friends to
subscribe to The Internet Marketing Trade Journal!
Just forward them an issue with a note telling them why you like
it and give them the following link:
http://www.i-Cop.org/trade-journal.htm
P.S. Do YOU have the iCop seal on your web site? It's the Seal of Integrity in Online Business; it gives you prestige and turns your 'almost buyers' into satisfied customers.
Thanks so much!
I always use the same email address when signing up for
business related things, and I have another email address that
I use strictly for personal things. However, being a domain
owner, and webmaster, I have a great many email addresses,
which I use for very specific other things as well.
I am very specific with which email address I use for what; so
that I can avoid as much spam as possible. And, I no longer
post an email address on any of my web sites. My contact
information includes a link to a message center, where I can be
contacted directly to my desktop.
Now, with all of that said, I would really like to know how
Shawn Casey got my personal email address. I get promotional
email from him all the time, to my personal email account.
They are all nicely customized to include my first name, so
I'm listed in an autoresponder.There is an unsubscribe link,
but that doesn't seem too useful. I've clicked on it more than
once.
I am a subscriber of Mr. Casey's, but not at that email
address!
Not to single anyone out, (Shawn, is just one example.) I get
email from most of the Guru programs I've ever, requested
information about, to every email box I have, on every domain I
own. What is up with that? I mean, I get email from these guys,
at boxes I've never used before! I set them up, just to check
out a theory...
I got to thinking about it, and the only conclusion that I can
draw is this: They buy their lists from brokers. Remember, I
said this is my conclusion, my opinion. Either that, or some
sort of spectacular software program is busily harvesting WHOIS
information.
I'm sure that some of my pre-RSS email addresses are floating
around the Internet, but still... That leads us back to
harvesting.
Are these guys making buckets of money, selling information
about list building, while purchasing, or harvesting, email
addresses off the web, to build their own? I wonder...?
What do you think? Have you experienced this type of thing?
Tell me about it.
------------
Trade Journal Ad Package Winner:
Malcolm Hirst Congratulations, Malcolm! Please send me a five (5) line - 64 characters per line - ad. PLUS add a killer headline and the URL you want to use. The deadline for insertion is next Friday morning. Be sure the product fits iCop guidelines for ethics, etc.
To win free advertising in the Trade Journal, just answer one simple question about one of the ads in this issue. NO purchase or payment is required to win! Winners will receive one Top Spot Ad AND three (3) Classified Ad insertions. The winner will be announced each week in this newsletter. Today's question is ... -> -> Where else can folks "get a Free Ad for their Business?" The winner will be announced right here - next week!
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"Husband and Wife Stories"
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Husband: I was just looking for the expiration date... Wife: Do you want dinner? Husband: Sure, what are my choices?
Wife: Yes and no. Wife: You always carry my photo in your briefcase to the office. Why? Husband: When there is a problem, no matter how impossible, I look at your picture and the problem disappears. Wife: You see how miraculous and powerful I am for you?
Husband: Yes, I see your picture and say to myself, "What other
problem can there be greater than this one?" Girl: When we get married, I want to share all your worries, troubles and lighten your burden. Boy: It's very kind of you, darling, but I don't have any worries or troubles.
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An old man goes to the Wizard to ask him if he can remove a
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The Wizard says, "Maybe, but you will have to tell me the exact
words that were used to put the curse on you." The old man says
without hesitation, "I now pronounce you man and wife." Click to Submit Your Joke to Us (Please leave off the graphics). Click to Send Comments, Questions & Suggestions
For Back Issues: Ezine Archive Thank You For Reading! Have a Terrific Week!
Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons. We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher. We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction. We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter. We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.
jl scott, ph.d., Director ------------------------------------------------------------------------- Cancellation directions can be found at the bottom of your announcement email. |
Volume V - Issue 27: July 20, 2007
jl
Thanks to Don Shickle!