iCop Internet Marketing Trade Journal
Keeping You Up to Date on Internet Marketing

ISSN: 1549-036XVolume V - Issue 41: October 29, 2007

Published by: jl scott, Director
International Council of Online Professionals

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The goal of the Internet Marketing Trade Journal is to keep you informed of the current and future state of ethical Internet Marketing and to encourage your participation.

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EXCELLENCE can be attained if you - CARE more than others think is wise - RISK more than others think is safe - DREAM more than others think is practical - and EXPECT more than others think is possible.

~ Claude T. Bissell ~


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Message From jl


Well, after our daytime temperature dropping from 85 to 56 degrees in one day, I guess I'll have to bow to Fall having arrived. Not that I'm complaining. At least, I don't still live in Southern California.

I can't imagine how long it will be before folks can breathe out there, again. Although, as I write this, that is the least of their problems with those huge fires still raging.

We've had so much upset in my own family this past couple of months, I barely realized we're already bearing down on the holidays again. Things are slowly being resolved, but seems like everyone I know has been going through “stuff.”

Even ET (my hand-raised pet cockatiel) is going through one of his “territorial” periods. That means you're not supposed to touch any of his toys. He waddles around whistling “Jingle Bells,” but doesn't seem to have much Christmas spirit.

We only have control over our OWN lives. So, when the world becomes chaotic, I like to advise folks to slow down - don't start major life changes - and, wait for the energy to change. It will.


FREEBIES

I sent a little freebie to our subscribers, this past weekend. Next weekend, you'll have the opportunity to get a ONE DAY Special. So, watch for the announcement next Saturday or Sunday.

(I very much appreciate those of you who wrote to say, "Thank you." I truly believe if we could get back to a little more common courtesy, it would go a long way toward improving things online.)

I've also put a new free download in the Member Center for iCop members. Although I was sending notices every time I uploaded a new freebie in the Member Center, we need to cut down on email.

All future iCop Member downloads will be announced here in the Trade Journal. So, you have two choices. Either read the newsletter or remember to check the Member Center home page periodically.


More Theft of the iCop Seal

A couple of former members continue to display the iCop seal, even after repeated notices (copied to their web hosts) to remove it. We're now in the process of getting those seals removed via legal means.

They are:

Tiffany Carlson - infocache.net
P.J. Germain - Affiliate-Success.Org


aWeber Open Rate

If you use aWeber to deliver to your email lists, you might be interested in this. (Or, maybe you've already discovered it.)

When you read the open rate they show in your charts for a specific mailing, it isn't quite accurate. They do NOT subtract the undeliverables before they calculate the open rate percentage.

Technically, your open rate is only based on the number of emails DELIVERED. So, to get an accurate open rate you will need to subtract their number of emails that were NOT delivered - then recalculate the percentage.


Speaking of Open Rates

In watching my own open rate the past few weeks, I've come to understand why newspapers like Star Magazine and The National Enquirer exist. They must be HUGE money-makers!

Many of my own subs apparently can only be bothered to read anything if I've alerted them that it contains ranting or finger-pointing. THAT they'll read!

Everyone loves sensationalism. It's pitiful when business people are more interested in perceived sensationalism than in things that can help them with their businesses.

Maybe THIS Will Help

I plan to SHORTEN the Trade Journal issues. I know I tend to get on a roll when I write the articles myself. Then, they get L-O-N-G.

Yet, the feed-back I receive says you want ME to do the writing. Okay. From now on, I'll write, but I'll write less. If an article DOES get long, I'll separate it into Parts 1 and 2.

That should solve the problem and let you spend less time reading.


Video Membership Site

Don't forget to get signed up for Jay Douglas' brand new video membership site - either as a participant or as an affiliate. The launch date is set for Halloween - October 31, 2007.

To get your DISCOUNT on the membership site:
www.cbsqueezevideos.com/icopdiscount.html

To sign up as an affiliate:
www.cbsqueezevideos.com/affiliates/

If you haven't looked at the video Jay made for iCop, yet, check it out!

------------
jl

That's a GREAT Video promo for iCop!

Harry Pickett
www.headland.com
------------
jl,

I think you are right. The video is DY-NO-MITE!

Lenny E. Miller
www.itsagottohave.com
------------
Hi jl,

The video, it was great! Well done and love the floating control panel.

Hanne Andersen
www.swanspond.com
------------

Here it is:
www.i-cop.org/index-video.htm


Redneck Picture of the Week

Redneck Powerball Winner on Vacation



I really want to hear from you! Tell me what you think!

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Could You do Me a Favor, Please?

I'd really appreciate it if you would help me build our subscriber list. Please don't forget to invite your friends to subscribe to The Internet Marketing Trade Journal!

Just forward them an issue with a note telling them why you like it and give them the following link:

http://www.i-Cop.org/trade-journal.htm


Have a fabulous week, and ... keep on keepin' on!

Smile  jl

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Please Click Below to Rate this Ezine at the Ezine Finder:

Thanks so much!



"How You're Losing Good Information"
by jl scott


I suspect people are reading ezines less NOT because of spam but because of what the CAN-SPAM Act did to internet marketers. It gives marketers the okay to send unabashed sales letters with no pretense of content.

Then, there's the advent of the squeeze page. You're required to join a list to get anything - sometimes including access to a sales page (which couldn't possibly be more asinine).

Nevertheless, it simply creates more email no one is reading. "REAL" spam is easier to control than all the advertising we receive.

I send separate advertising to newsletter subscribers. After testing, I've narrowed it down to about twice per month. I try to provide the very best products and services at reasonable costs as a benefit to our subs.

However, the email causing the problems is that being sent several times every week - and as often as daily. Even sending “freebies” every day is an annoyance to the receiver. Maybe, even “especially,” since that is (usually) nothing more than a come-on to sell something else.

This is causing the over-kill that keeps folks tired of email. It keeps them from reading content they actually asked for because they wanted it - NOT because they were hijacked into it.

We can't stop the marketers from abusing the right to send ads. Obviously they're making money, or they wouldn't do it. Send enough emails and you WILL sell. They play the numbers game.

Is there an answer? Yes! Get OFF lists sending email you don't want. Unless your sole purpose is to receive yet more advertising from those who use squeeze pages to get you to sign up - unsubscribe! You're NOT going to get any content.

But, UNSUBSCRIBE properly - no matter WHAT you cancel!

I DO have to wonder why folks bother to subscribe to newsletters and ezines if they aren't going to bother to read them. Why send email to the junk folder or use those stupid “This is Spam” buttons (for something we subscribed to) when we can just unsubscribe? Is it stupidity or laziness?

If you're getting on lists because you're giving up your email address to get free stuff - and you ARE - there's nothing to stop you from UNSUBSCRIBING if you're not going to read the senders' material.

But, DON'T call that material "spam" when you signed up for it! Sooner, or later, there's going to be some accountability for saying something you subscribed to is spam - and causing the publisher grief.

This article may be republished using the following information.

Copyright © 2007, jl scott
------------
dr. jl scott is the Founder of the International Council of Online Professionals (iCop™) - and also the publisher of the Internet Marketing Trade Journal.™ Tired of online scams - programs that don't pay - lack of refunds? Learn who to do business with - and who to avoid on the Internet. Subscribe to iCop's FREE ezine: http://www.i-Cop.org/trade-journal.htm
------------


ET Says ... Last week's Trade Journal Ad Package Winner is ...

Cindi Parker - clparker@... (deleted for privacy)

Congratulations, Cindi!

Please send me a five (5) line - 64 characters per line - ad. PLUS add a killer headline and the URL you want to use. The deadline for insertion is next Friday morning.

Be sure the product fits iCop guidelines for ethics, etc.


This Week's Contest - Don't Miss Your Chance!!

To win free advertising in the Trade Journal, just answer one simple question about one of the ads in this issue. NO purchase or payment is required to win!

Winners will receive one Top Spot Ad AND three (3) Classified Ad insertions. The winner will be announced each week in this newsletter.

Today's question is ...

-> ->   "A new way to run a home-based business is centered around WHAT?

Click to Send Your Answer

The winner will be announced right here - next week!


This Spot Could be YOURS!


Advertising is JUST GOOD BUSINESS! Publish your ad in the Internet Marketing Trade Journal!

Ad prices are here -> Ad Rates


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Tired of seeing your contextual ad earnings go no where? Become a FAN and see the difference.

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“Are You BookWise(tm)?”

Build your personal library while building a successful home business. A fantastic new way to run a home-based business centered around one important thing: reading.No lotions or potions. No complicated formulas or promises. Just books - bestsellers to the classics, children's books to cook books.

http://mybookwise.com/pjones
[11/12/07]


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"Tip of the Day"

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http://adv-marketing.com/business/subscribe2.htm


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REMEMBER ...

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"And, Furthermore ..."

It's what we learn after we know it all that counts.

~ A.C. Carlson ~


Leaving You With a Smile


Works for ME!

A psychiatrist, who had tired of listening to the assorted troubles and dreams that poured from his consulting couch, rigged up a tape recorder. Explaining to his patients that he could analyze a case better this way, he would turn on the machine, tell the patient to keep talking and quietly slip out for a beer.

This worked well for a while, but one day he looked up from his beer to see the patient who was supposed to be upstairs on the couch. "What are you doing here?" asked the doctor.

"Well, Doc," said the patient, "I've taped my dreams and stuff for the last couple of days, and now my tape recorder is upstairs talking to your tape recorder."
Smile


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Thank You For Reading!  Have a Terrific Week!


Internet Marketing Trade Journal(TM) is published solely by dr. jl scott, Director of the International Council of Online Professionals (iCop) and may not reflect the opinion of all iCop members.

Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons.

We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher.

We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction.

We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter.

We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.

jl scott, ph.d., Director
International Council of Online Professionals (iCop™)

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