iCop Internet Marketing Trade Journal
Keeping You Up to Date on Internet Marketing

ISSN: 1549-036XVolume V - Issue 44: November 19, 2007

Published by: jl scott, Director
International Council of Online Professionals

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The goal of the Internet Marketing Trade Journal is to keep you informed of the current and future state of ethical Internet Marketing and to encourage your participation.

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EXCELLENCE can be attained if you - CARE more than others think is wise - RISK more than others think is safe - DREAM more than others think is practical - and EXPECT more than others think is possible.

~ Claude T. Bissell ~


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Message From jl


7th Annual Internet Toy Drive

Each year, iCop participates in the Annual Internet Toy Drive, in affiliation with the official U.S. Marine Corps "TOYS FOR TOTS" Program. As always, our launch date is Thanksgiving Day - November 22nd.

Going into our seventh year, this has now become a tradition. One more thing that makes me proud about iCop members!


How You Can Help and Get FREE Promotion

YOUR name and the URL to your main web site can appear on our “Partners” page at www.internettoydrive.org/partners.html IF you are willing to do the following:

* A solo feature mailing, Top Ad or personal endorsement to your list(s) announcing The 6th Annual Internet Toy Drive

* Regular classified ads or reminders in each ezine issue or affiliate newsletter up and until the close of the drive on Christmas Eve.

* Posting of banners or graphic images that will link to the Internet Toy Drive web site on applicable main pages of your web site(s).

* Contact the *bigger* sites/lists/companies you know so we can include them as partners immediately. Or, put them in touch with Rick Beneteau directly:

admin@internettoydrive.org

* If you own or moderate an Internet Forum or Blog, PLEASE post a personal appeal and please keep following up.

* Consider using this email sig file:
----------------------------------------------------------------
Help Us Help Kids and Be a Part of Internet History

Needy Children Need You NOW!!

The 7th Annual Internet Toy Drive
www.internettoydrive.org
----------------------------------------------------------------

And, finally,

* Send us an email telling us you'll commit to helping, along with:

1. the name and,

2. the URL you would like placed on the "Partner" page of our web site: www.internettoydrive.org/partners.html

You can send it to Rick at: admin@internettoydrive.org

All the promotional stuff is here:

www.internettoydrive.org/images.html

I'm always proud to watch the energy with which iCop members participate in this project. I know you won't let us - or the KIDS - down this year! So, let's get ROLLIN'!

P.S. Thanks to iCop Founding Member, Heather Colman, you'll find a really COOL new graphic to use here:

www.internettoydrive.org/images.html#Floating


jl's Meltdown

I was afraid I was sounding a bit hysterical the past couple of weeks. However, from the email I've received, apparently, that isn't the case. So, I thought I'd share some of the thoughts I've received with you, today.

It's true ... I've gone berserk over the state of “internet marketing” to the point where I plan to separate iCop from it completely. I never intended for iCop to be a part of such a sleezy industry.

Now, I COULD go to my room, and curl up in the fetal position, to have my melt-down. Or, I can have it right out in public and entertain you while I do it. The public version is WAY more fun!

I'll be working on changes kind of behind the scenes until after the holidays. But, come January 1st, things will start hoppin', and iCop members will be included. By March 1st, our transformation should be fairly complete.

Meanwhile, some of you have already sent me some terrific ideas. Thanks for that! Many of them WILL be used. For some other comments, see below!


Redneck Picture of the Week

Redneck Thanksgiving



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Have a fabulous week, and ... keep on keepin' on!

Smile  jl

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Thanks so much!



"Response to My Melt-Down"


Sometimes, I feel like I'm standing all alone. Then, I start blowing my top and find out I have supporters on all sides! It restores my faith in those working online.

Allow me to share ...

[The following messages (in response to my melt-down) may have been edited for space.]

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Morning jl

This is exactly the kind of krap I was talking about last week. When I first started in the advertising business with Marion you could easily tell the good from the bad, but now they are all wearing the same pants!

There didn't used to be this much BS on the net but, like you, I saw it coming. It has made it almost impossible for an honest person to make money online.

I think it is too late to try to clean up the net we need to work on individuals. There may still be some hope there in places.

Dan Beal
www.danbeal.com
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jl,

Loved your rant. Probably should have been said a long time ago.

Tom Koziol
www.senior2senior.org
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Hi jl,

I totally agree with you regarding the amount of junk sent to us. That's exactly what it is, and I mark it as such in my email client, and delete them. What surprises me, and I guess it shouldn't, is that a lot of this "stuff" is not done by unknowns, but by some of the most trusted, and I use that term tongue in cheek, "Guru's" and/or "Internet Marketers."

Jude Sutton
www.cagora.com/go/whyleekyotee
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Hurrah jl!

Super-great editorial.

Joni Groves
www.LocoweedProductions.com
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Just to let you know that you hit the nail on the head on the B.S. offers to make you rich. The more I look and research, it's like a big cesspool of crap that takes your money and runs.

I cannot believe that some people spend so much time dreaming up these schemes when they could probably make more money legit by offering good products backed up by good service.

Keep up the good work - you deserve a pat on the back.

Thanks
Jim Hans
www.CatsOneStopShop.com
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Hi jl,

The internet and its associated techniques and technologies are a tremendous boon to legitimate business, and we will certainly continue to expand our activities in these areas.

Any moves you make to get rid of the 'Get Rich Quick” mob has my vote. They're a blight on any medium- magazines, direct marketing, TV or whatever. The BS they purvey is almost always without value whatever the medium of promotion.

It's a great pity that the words 'internet marketers' have been attached to this group. It devalues the value and potential of the internet, and tragically demeans the word 'marketer'.

I'm an internet marketer!

I'm a Marketer of 50 years standing (first business in Year 8 high school); I've been a Member of the Australian Institute of Marketing; I run a real-world business that markets via the internet. How have the BS -artists and charlatans appropriated the most fitting words to describe what I do? Anything you can do to change their label to a more accurate one has my support.

Best wishes,
John Payne
www.enviro-friendly.com
------------

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Thank you! Thank you! Thank you!

I haven't been connected with you for long [3 or 4 years], but I admire your "faithfulness to the cause". When I started, it was fairly mild [coming from a Real Estate Agent's background]. Lately, it has been so hard to try to connect with marketers of "integrity". Most have become just 'pushy salesmen' [like days of old].

iCop has been a sort of refuge for me, where I can come, read and connect with some semblance of "right and wrong". Please, keep up the good work - we're with you in the fight.

Vern Brown
www.All4urHealth.com
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Hi jl,

Like you, I've been in kind of a funk lately.

It also seems that we are on the same page as far as the state of affairs, both online and offline. Just last evening I was telling my 24 year old son how disturbing it is for me to see the total lack of accountability, respect and decency that sadly, it seems, is the norm these days.

And yes, I too have grown increasingly disgusted with the way so-called "gurus" are becoming nothing more than carnival hawkers on the internet marketing midway.

It is for that reason that I recently unsubscribed from every "ezine" that didn't send some type of useful INFORMATION mixed in among their barrage of advertising.

I decided several weeks ago that the time has come to step away from the "internet marketing" crowd and start catering to the common, everyday folks that log on to the internet every day. That is, in mho, where the real success will ultimately be. I'll be starting a complete redesign of my website in the near future.

By the way, I just visited the iCop homepage and LOVE the video. It really adds to the professionalism that iCop is known for.

Sincerely,
Sharon Bray-McPherson
www.go2sbm.com
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Right on, JL!

It's bad enough when they fleece your hide once. What's worse is when they rope you into $29.95 monthly subscriptions, having perfected the art of writing "killer" sales letters. It's all too easy to fall into the trap of subscribing to three or four. Before you get your wits together, see the writing on the wall and cancel, you've blown hundreds of dollars. Really, there ought to be a law!

Kevin O'Leary
------------

------------
Great article and, sadly, very true.

I subscribe to about a 100 news letters and even those that have occasional useful information have slid into the gutter. The only reason I haven't dumped a lot of those is the good laugh I get out of them.

What has probably burned me the most though is the information products that on the surface appear to be decent for the price. Than you find out they're setup in PDF with a type size that a blind person could read and over 3 inches of padding on top, bottom, and sides. On a couple of occasions I redid the e-books to word format and a 40 page report was reduced to a 25 page report. Honesty is definitely out the window.

Please keep up the excellent job that you and iCop are doing.

Jim “JD” Daniels
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"And, Furthermore ..."

When NASA first started sending up astronauts, they quickly discovered that ballpoint pens would not work in zero gravity. To combat the problem, NASA scientists spent a decade and $12 billion to develop a pen that writes in zero gravity, upside down, underwater, on almost any surface including glass and at temperatures ranging from below freezing to 300 C.

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Leaving You With a Smile


Happy Thanksgiving!

This is one of the funniest things I've seen this year! Nearly every woman has wrestled with the turkey!

www.jennieo.com/ovenready/wrestling_wmv.html

Thanks to Faye Bowring!
Smile


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Thank You For Reading!  Have a Terrific Week!


Internet Marketing Trade Journal(TM) is published solely by dr. jl scott, Director of the International Council of Online Professionals (iCop) and may not reflect the opinion of all iCop members.

Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons.

We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher.

We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction.

We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter.

We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.

jl scott, ph.d., Director
International Council of Online Professionals (iCop™)

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