iCop Internet Marketing Trade Journal
Keeping You Up to Date on Internet Marketing

ISSN: 1549-036XVolume V - Issue 46: December 3, 2007

Published by: jl scott, Director
International Council of Online Professionals

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The goal of the Internet Marketing Trade Journal is to keep you informed of the current and future state of ethical Internet Marketing and to encourage your participation.

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EXCELLENCE can be attained if you - CARE more than others think is wise - RISK more than others think is safe - DREAM more than others think is practical - and EXPECT more than others think is possible.

~ Claude T. Bissell ~


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Message From jl


Many thanks to my ol' friend Joe Robson, of the Newbie Club, for mentioning the Trade Journal in his newsletter. It gave us a BIG infux of new subscribers!

For the past several weeks, I've been lambasting the lower class of "internet marketers." If you're new and want to catch up, you can visit the Trade Journal Archives at:

www.i-cop.org/journal/index.htm


If you are a "old" subscriber to the Trade Journal, rather than an iCop member, you may have noticed a change at the bottom of your announcement email, today. I have left aWeber as an email delivery service.

Yes, I will tell you why. But, not yet.

I have returned to the very first email service I ever used. Frankly, it was so long ago when I started using my own software, I had forgotten about this company.

Luckily, I remembered. NOW, maybe I can spend my time doing what I do best, rather than pulling my hair out over email delivery every week. I'll leave it to the REAL pros!

BTW, the service is with Internet Tools, Inc. at www.mail-list.com. Not only is Mark McCreary a TRUE professional - with no internet marketing BS - his service will cost you about 40% of what the others charge.

[iCop members will continue to receive all email directly from me without the option to unsubscribe - unless, per our TOS, you cancel your membership.]


“I'm Giving Good Will ”

We are now into the Season of Giving and Good Will. No point in saying “Peace on Earth,” because THAT ain't gonna happen again this year. No matter your religion, you may be celebrating holidays over the next month.

In honor of that, I'm going to get off my high horse at the slimy types of “internet marketing” and give everyone a break. But, ONLY until after the first of the year! Between now and then, let's look at some positives.

Last week, two things happened that did my heart good and restored some of my faith.


First, I had to tell a paying advertiser I couldn't run her ad. Without going into a lot of details, suffice to say, the ad wasn't put together in such a way as to please the U.S. Federal Trade Commission (FTC).

That didn't mean there was anything wrong with the product. Appearances can be deceiving in both directions.

The advertiser, rather than having a hissy-fit at me, very pleasantly and promptly removed a “capture” page (what I call a “squeeze” page).

She also got busy and made every change I had asked for to make the advertising better fit FTC regulations. I received no fuss, no complaining; she just considered why things needed to be done differently, and she did it!

That kind of cooperation and caring about ethical marketing has become so rare it stuck out like a big sore thumb. And it earned Judy Thompson a mention for her ad up here in my column. You'll find the ad below with a headline that begins, “Super Nutrition & Skin-Care Products ...”


The second incident was so surprising, I'm STILL shaking my head over it.

Bruce Urlich is an iCop Member from New Zealand. He's the Managing Director of Home Hotel Vacation Limited at www.homehotel.biz

Bruce bought a copy of the ebook, “The iCop Training Manual.” Then - and, I swear, I am NOT making this up - Bruce wrote and asked my permission to share the ebook with his IT guy! He wanted to use it as their “How to ...” book for his new web site.

Can you believe that? Instead of simply doing as he pleased with the ebook, Bruce actually ASKED before sharing it! Even with an employee!

I might add here that I've seen this kind of super ethical behavior in others I've known who live in New Zealand. Must be something in their air. And, if it is, I sure wish we had some of it up here in the USA!

In any event, all is not lost. As long as we have folks like this working online, an example is set for others! And, I will point them out every BIT as fast as I point out the pond scum.


I promised short issues until the first of the year. So, I'll see you next week!


Redneck Picture of the Week

Redneck Dog House



I really want to hear from you! Tell me what you think!

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Could You do Me a Favor, Please?

I'd really appreciate it if you would help me build our subscriber list. Please don't forget to invite your friends to subscribe to The Internet Marketing Trade Journal!

Just forward them an issue with a note telling them why you like it and give them the following link:

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Have a fabulous week, and ... keep on keepin' on!

Smile  jl

P.S. Do YOU have the iCop seal on your web site? It's the Seal of Integrity in Online Business; it gives you prestige and turns your 'almost buyers' into satisfied customers.

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“Super Nutrition & Skin-Care Products Plus A Great Business”

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[12/17]


"Internet Marketing Video Tutorial Madness"

250 easy to follow, pleasurable to watch and listen to videos of down to earth and practical tutorials.

Watch step by step video tutorials that will show you exactly HOW to do everything online.

UNBELIEVABLE amount of good information!

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"Tip of the Day"

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REMEMBER ...

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"And, Furthermore ..."

"A successful man is one who can lay a firm foundation with the bricks others have thrown at him." -- David Brinkley


Leaving You With a Smile


ON THE ROAD AGAIN ...

The weary holiday traveler looked in disbelief at a bunch of mistletoe hanging above the luggage check-in center ...

Turning to the attendant he asked, "Ok, I give up. Why is the mistletoe there above the luggage scale?"

The attendant replied, "So you can kiss your luggage goodbye."
Smile


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Thank You For Reading!  Have a Terrific Week!


Internet Marketing Trade Journal(TM) is published solely by dr. jl scott, Director of the International Council of Online Professionals (iCop) and may not reflect the opinion of all iCop members.

Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons.

We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher.

We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction.

We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter.

We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.

jl scott, ph.d., Director
International Council of Online Professionals (iCop™)

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