Published by: jl scott, Director
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EXCELLENCE can be attained if you - CARE more than others think
is wise - RISK more than others think is safe - DREAM more than
others think is practical - and EXPECT more than others think is
possible.
~ Claude T. Bissell ~
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Message From jl
Thanks so much to everyone who has sent me holiday ecards. I
like the way Hallmark sends their notices. It gives you a way
to know whether to open the card, or not.
Security simply gets to be more and more of a problem online ...
If you are doing business online - and maybe especially if you
are doing business using ClickBank - CHECK YOUR PAYMENT LINKS!
An iCop member found someone had somehow managed to redirect his
payment links to a different payment processor than he had set
up. All his sales were going elsewhere!
I'm not clear on how, since I know so little about ClickBank,
but the scum bags had also altered something in his ClickBank
account. This MAY be happening from inside ClickBank, but
there's no real way to know.
Just check ALL your payment links - whether you use ClickBank,
or not.
It is still unclear how all this was accomplished. Seems the
ways to steal just never end! If I get more information on this,
I'll update you on the situation.
I said a couple of weeks ago I'd tell you WHY I dumped aWeber as
an email delivery service. And, I will. But, in the spirit of
the holidays, I'm going to wait until after the first of the
year.
Suffice to say that after both using them and investigating how
they do some things, I do NOT recommend them! I seriously doubt
most of their customers have the resources to find out the
things I found out.
So, I'm going to show YOU how to check some things out!
I have several of my own articles in the pipeline. We'll start
with them next week!
www.i-cop.org//master-course-sale.htm
I'd really appreciate it if you would help me build our
subscriber list. Please don't forget to invite your friends to
subscribe to The Internet Marketing Trade Journal!
Just forward them an issue with a note telling them why you like
it and give them the following link:
http://www.i-Cop.org/trade-journal.htm
P.S. Do YOU have the iCop seal on your web site? It's the Seal of Integrity in Online Business; it gives you prestige and turns your 'almost buyers' into satisfied customers.
Use the iCop Seal on Every Site You Own at NO Extra Cost!
Thanks so much!
Let's talk about some of the things you must take into account
when writing ad copy. You need to ensure your message is read,
otherwise you are simply wasting your time and advertising
dollars. In order to do this, your copy must stand out from the
rest. There are a number of ways to do this, and contrary to
what many of the "pundits" say, there really is no magic
formula.
If you are in business, you should subscribe to a number of
ezines. Take care to read the ads, and see which ones get your
attention. There are some very good copywriters, and you could
do well to learn from them. Keep an electronic scrapbook of
ones you feel are worthwhile.
Any good copy should entice a prospect to click on the link and
open it. Whether you wish to point them to a website, or
request an email from you, it is critical that you make this
easy for them. Don’t forget that a lot of people don’t know how
to type very well, or are just plain lazy.
Always list your web site with the http:// in front of the URL.
Example - http://adv-marketing.com - This allows them to
simply click on it, and they will immediately be taken to your
site.
Likewise, always include mailto: in front of your email
address - Example -mailto:bob@adv-marketing.com as this will
open their email client and easily allow them to send you an
email.
So once you get your ad copy written, where should you advertise?
Ezine advertising is affordable, fast and effective. It allows
you to get your message in front of your potential customers
quickly and easily, wherever they are in the world. Ezine
advertising should be high on your list of advertising methods.
On the other hand, email advertising (spam) has become passe'.
This has resulted in overflowing inboxes across the globe, and
essentially means that your e-mail message is competing with
hundreds, possibly thousands of others to gain the attention of
the reader. Most people simply hit their delete key as fast as
they arrive. Others, myself included, filter out the majority of
the spam automatically, and it is never even seen.
The best use of e-mail is to respond to a prospect's request for
information, follow up with former clients or contact your
existing customers. Former and existing customers are normally
your warmest market.
You can write articles in your area of expertise, and send them
to your own list of ezine editors. The articles should be
non-commercial, and not be simply ads for your business. Most
publications however, allow you to include your author’s credits
at the end of the article. This again, should not be blatantly
commercial, but can invite the readers to your website or to
send you an email.
If you hope to attract people to your offers, you must get your
prospects attention. If you don't, you have just lost a
potential customer.
------------
Ad prices are here -> Ad Rates
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The certain way to be safe on the Internet is to patronize the businesses of iCop members!
Categorized Business Directory and Shopping Mall!
"Like its politicians and its wars, society has the teenagers
it deserves." ~ J. B. Priestley
2. You take off your shoes and wade in the potato salad. 3. You hear a duck quacking and it's you. 4. You tell your best joke to the rubber plant. 5. You refill your glass from the fish bowl. 6. You hear someone say, "Call a priest!" 7. You start kissing the portraits on the wall. 8. You complain about the small bathroom after emerging from the closet. 9. You ask for another ice cube and put it in your pocket. 10. You tell everyone you have to go home ... and the party's at your place. 11. You have to hold on to the floor to keep from sliding off. 12. You pick up a roll, and butter your watch. 13. You yawn at the biggest bore in the room ... and realize you're in front of the hall mirror. 14. You take out your handkerchief and blow your ear.
15. You suggest everyone stand and sing the national budget. Click to Submit Your Joke to Us (Please leave off the graphics). Click to Send Comments, Questions & Suggestions
For Back Issues: Ezine Archive Thank You For Reading! Have a Terrific Week!
Material in the "Leaving You With a Smile" column may be copyrighted by unknown persons. We accept no responsibility for your use of any contributed information contained herein. All of the information presented in the Internet Marketing Trade Journal(TM) is published in good faith. Any comments stated in this newsletter are strictly the opinion of the writer or publisher. We publish all advertising in good faith but offer no guarantees. Please do your own due diligence in ANY transaction. We reserve the right to edit and make suitable for publication, if necessary, any articles published in this newsletter. We reserve the right to publish all reader comments, including the name of the writer. Reported survey results will NOT use the names of the contributors.
jl scott, ph.d., Director ------------------------------------------------------------------------- Cancellation directions can be found at the bottom of your announcement email. |
Volume V - Issue 49: December 31, 2007
jl
