1)	Exhibit the highest degree of professionalism for online companies, both in appearance and performance;
2)	Provide visible evidence on the web site that the customer does, indeed, come first - including strict professional courtesy at all times;
3)	Provide complete contact information on the web site for the benefit of the customer;
4)	Provide all types of industry appropriate payment options on the web site for the convenience of the customer;
5)	Provide a Privacy Statement clearly informing all customers of exactly what use is made of visitor information;
6)	Use only "Terms and Conditions" which give protection for the customer as well as for the company;
7)	Use only "Statements of Policy" which are clear, concise and straightforward to avoid any possible misunderstanding;
8)	Refrain from the use of unsolicited commercial bulk email (UCE) for any marketing purpose;
9)	Comply with local laws regarding business practices;  comply with all regulations prohibiting discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age; avoid illegal activities, or any violation of intellectual property rights; provide web sites free from pornography and violence;
10)	Strictly adhere to all U.S. Federal Trade Commission (FTC) regulations, since anyone selling anything to a U.S. customer is required to follow FTC rules.